Author

Saurabh Kulkarni

Coming from a diverse background of startups, software technologies, digital marketing for over 16 years of experience, Saurabh has always been innovative and creative in his approach. He looks for strategic and unique stories in diverse verticals such as martech, edtech and more. Reach to him on saurabh@asmaindia.in

Digital Transformation

Virtual and Augmented Realities Landscape in Indian Higher Education

Saurabh Kulkarni Oct 14, 2019

4 min read

Virtual reality is gradually changing the whole learning experience of the education world and India is not far behind in reaping its benefits. Today, the technology of Virtual Reality is transforming the entire pedagogy in schools and…
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Digital Marketing

How Does Voice Search Impact SEO for Colleges and Universities

Saurabh Kulkarni Oct 9, 2019

4 min read

This blog will help you understand upcoming trends in search engine optimization techniques and how will voice search drives the future of SEO. After reading the blog content, higher education marketers will get to know ways in…
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Digital Marketing

Why Targeting Long Tail Keywords is Important for Academia

Saurabh Kulkarni Oct 7, 2019

3 min read

Long-tail keywords are a combination of three to four keyword phrases that explicitly define key attributes of your product or service offering. Whenever a prospective audience uses a highly specific search phrase, they are sure of their…
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Digital Marketing

Content Marketing Strategy for Higher Education

Saurabh Kulkarni Aug 19, 2019

7 min read

By each passing year, digital marketers need to evolve their marketing strategies to the next level. The challenge for higher education marketers in this context is even tougher since they cater to a market segment which is very dynamic and…
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Top 50 EdTech Tools in Higher Education 2019

Saurabh Kulkarni Aug 14, 2019

2 min read

Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before – if we will allow it.” Jenny Arledge Rapid changes in technology are propelling the growth of Higher Education to the next…
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Digital Transformation

Higher Education Reforms By AICTE

Saurabh Kulkarni Jul 31, 2019

4 min read

Recently a video from parliament question hour session is making rounds. Here are a few answers from AICTE. The approval for a large number of colleges and a large number of seats in engineering were given over the period from the…
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Social Media Marketing

How to Get the Most out of Your Twitter Account – Some Helpful Tips for Colleges and Universities

Saurabh Kulkarni Jul 23, 2019

5 min read

Is Twitter Worth Your Time? People have been claiming that Twitter is losing its share of voice for quite some time now. But the social media channel still has more than 300 million monthly active users which cannot be and should not be…
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Digital Transformation

2019 Election Manifesto : Top Pro-Education Policies You Should Know

Saurabh Kulkarni Apr 25, 2019

5 min read

If a country wants to compete and excel at global levels, it must produce thinkers and innovators. And education is the key driver behind this path of growth and development of any nation. However, the paradox is that it seldom gets enough…
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Digital Marketing

5 Writing Tips for Social Media

Saurabh Kulkarni Feb 18, 2019

2 min read

Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in order to find an outlet for creative expression. No matter what your level of writing skill is, you can still find an audience.…
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Campaign Review

Pune Institute of Business Management, Pune: Make the Right Choice

Saurabh Kulkarni Feb 7, 2019

4 min read

The horizon of corporate relations has been expanded to the next level in the last few years. The digital disruption in higher education changed the recruitment perspective in the country. The corporate relation cell of an Institute…
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